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Websites for HVAC contractors, built around the heat pump search the big franchises are not winning yet.

Bay Area HVAC right now is heat pumps, rebates and the AC install nobody planned for in a heat wave. The site has to catch the emergency call and win the planned replacement that people research for a week.

Fouro Digital builds websites for HVAC contractors in San Jose and across the Bay Area, including Santa Clara, Sunnyvale, Milpitas, Fremont and Gilroy. The C-20 is a crowded classification with national franchises buying the top of the page, so an independent HVAC website wins on the specific searches, heat pump conversion, ductless mini splits, rebates, that the franchises write badly or not at all. I am a one-person studio in San Jose: I design, write and launch every site myself, in English and Spanish, for $2,100 fixed for the eight-page Growth build, with Google setup included. Call or text (408) 620-4106. Esta página en español.

Get an exact quote (408) 620-4106

What your customers actually type into Google

I check this against real search results in San Jose before I write a page, because the page has to match the search or it does not show. For HVAC contractors the pattern is consistent:

"heat pump installation san jose", "heat pump vs furnace"The search of the decade for Bay Area HVAC. It needs its own page with rebates, a range, and the brands you install.
"ac installation cost", "ac repair near me"Half emergency, half planned. The repair search wants a call button; the install search wants a page with a range and a same-week note.
"ductless mini split" plus a cityGrowing fast in homes without ducts. A dedicated page converts well because few local sites have one.
"furnace replacement", "furnace repair"Still most of the winter calls. Its own page, with what a replacement costs and how fast you can do it.
Your business name plus "reviews"People checking a referral or a yard sign. Your name has to return your site, your license and your reviews.

The pages a HVAC contractor website needs, and why each one exists

One page per service, because each service is its own search. A single "Services" page with everything on it ranks for nothing.

HomeHeating, cooling, or both, the cities, the C-20 number, the three services that make you money, reviews, phone in the first screen.
Heat pumpsWhy, what it costs, which rebates apply, the brands you install, one finished job. The page that will carry the site for the next five years.
Air conditioningInstallation and repair, a range, same-week availability if true. Split into two pages if you do a lot of both.
Furnaces and heatingReplacement and repair, a range, winter hours.
Ductless mini splitsWhich homes it fits, a range, finished installs.
Maintenance plansIf you sell them. A page with the price and what it includes.
Service area, reviews, license and contactThe cities you drive to, Google reviews pulled in, license and insurance stated plainly, tap to call.

Mistakes I fix on HVAC contractor websites

No heat pump pageThe most searched planned HVAC job in the Bay Area, and most independent sites still lead with "furnace and AC".
Rebates mentioned nowhereHomeowners search for them by name. A short section on the heat pump page that names the current programs ranks and converts.
Phone number below the foldOn a 100-degree day the number has to be on screen before anyone scrolls. Header, sticky, every page.
C-20 number missingFooter and home page. Permits need it and homeowners check it.
A "Services" page with sixteen servicesRanks for none of them. One page per service.
Business Profile category set to "Contractor" instead of "HVAC contractor"The category is what Google matches against. Site and profile get fixed together.

The honest part about HVAC contractors and Google

For "ac repair near me" the map pack ranks on distance and reviews, and the franchises buy the ads above it. A site cannot change either. What it does is rank you for heat pumps, mini splits, rebates and the cost searches, where homeowners compare for days before calling, and make you the one they call when your name sits next to a franchise with worse reviews.

Your license on the page: CSLB C-20

The C-20 Warm-Air Heating, Ventilating and Air-Conditioning license is what the permit office and the rebate programs both check, and homeowners who have been burned by an unlicensed installer look for it first. Homeowners check the license number on the CSLB site before they call, so it goes in the footer of every page, on the home page and on the contact page, next to the bond and insurance line. If you hold more than one classification, each one is named on the service page it covers. See every California contractor classification I build for.

Cities I build HVAC contractor websites for

San Jose, Santa Clara, Sunnyvale, Milpitas, Fremont, Gilroy and the rest of the Bay Area. An HVAC contractor covering San Jose, Santa Clara, Sunnyvale and Milpitas gets four short city pages, because "heat pump installation Milpitas" is its own search. Areas I serve. Related: websites for electrical contractors, websites for solar contractors, websites for insulation contractors.

What it costs for a HVAC contractor

Most HVAC contractors fit the Growth tier at $2,100, fixed. That includes Search Visibility Setup, Spanish pages, and the monthly plan starts after launch. An HVAC contractor with heat pumps, AC, furnaces and mini splits is an eight-page Growth build. Commercial refrigeration or duct cleaning pages are added on top, quoted by the page. A single-service HVAC contractor can fit Starter at $1,500.

A $525 deposit starts it and you see a preview in 24 to 48 hours. See exactly what Growth includes.

$2,100

Growth, the usual fit for HVAC contractors

Start with a $525 deposit

Or ask me first, which most people do.

Questions HVAC contractors ask me

Who builds websites for HVAC contractors in the Bay Area?

Fouro Digital, a one-person web design studio in San Jose, builds websites for HVAC contractors in San Jose, Santa Clara, Sunnyvale, Milpitas, Fremont, Gilroy and the rest of the Bay Area. Most HVAC contractors fit the $2,100 Growth build: eight pages, English and Spanish, Google Business Profile and Search Visibility Setup included. Call or text (408) 620-4106.

How much does a website for a HVAC contractor cost in the Bay Area?

At Fouro, $2,100 fixed for the Growth build, which is what most HVAC contractors need: home, heat pumps, air conditioning, furnaces, mini splits, service area, reviews and contact, in English and Spanish. A $525 deposit starts it and you see a preview in 24 to 48 hours. The monthly plan covers hosting, domain, email and updates, with no contract. A single-service HVAC contractor can fit Starter at $1,500.

Should the site talk about rebates if they change every year?

Yes. A short section on the heat pump page that names the current programs and says "ask me which apply to your home" ranks for the rebate searches. Updating it when a program changes is part of the monthly plan.

Can it connect to my dispatch software?

ServiceTitan, Housecall Pro and Jobber all give you a booking link; it goes on the button. The form lands in your email with reply-to set so you answer from your phone. I do not build a dispatch system.

Do I publish prices for AC installs?

A range, yes. "Most central AC installs run $8,000 to $15,000" ranks for the cost search and filters out people who are not ready. You set the numbers; I will not publish one you have not confirmed.

What about Yelp and the lead-gen sites?

Keep them if they send work. The site is the thing you own; those are rented. The site links to your profiles so the reviews count both ways.