Search Console is Google's own report card for your site. It is free and most small businesses have never opened it. This gets it set up, the sitemap in, and a baseline you can measure everything against.
It does not change your rankings by itself. It is measurement, and it is the reason every later report can say before and after with a date on it.
Part of Search Visibility Setup, $750 for all four pieces, and included free with every website build from Starter up.
Analytics shows who visited. Search Console shows who searched, what they typed, and where you appeared, including the searches where nobody clicked. Different tool, different question.
Yours. I set it up under your Google account and add myself as a user, so if you ever leave, you keep the history.
Search Console now reports how often your pages appeared inside Google's AI answers. It is impressions only, Google surfaces only, and it is the first honest AI visibility number a small business can get for free.
Send your domain. Within 24 hours you know whether this is your problem.