Your Business Profile is the box with the map, the reviews and the call button. Google fills it from what you tell it, and most owners told it almost nothing.
It does not get you reviews and it cannot change your proximity to the searcher, which are the two biggest local ranking factors. I give you the review link and the script; the asking is yours.
Part of Search Visibility Setup, $750 for all four pieces, and included free with every website build from Starter up.
For the diagnosis, no. To make the changes you add me as a manager on your profile, which takes two minutes and you can remove me after.
Then we start there. Verification is Google's process, usually a video or a postcard, and I walk you through it on the call.
Yes. The value is in knowing which categories and services rank in your city, which I check against your top three competitors. If you want the list and not the labor, ask me.
Send your domain. Within 24 hours you know whether this is your problem.