Your Instagram is your portfolio and it works. What it will not do is take a deposit, hold your calendar, or show up when somebody searches for a bridal makeup artist in San Jose at eleven at night.
We build beauty and makeup artist sites around bookings, not brochures. Online booking that takes a deposit, a service menu with real durations and prices, and a portfolio that loads fast on a phone. Builds from $1,500 plus $149 a month.
Every booking platform in this industry sells against the same thing, which is income lost to no-shows and last minute cancellations. The fix is not a reminder text, it is taking a deposit at the moment somebody books and keeping a card on file.
That changes the behavior, because a booking that cost somebody money is a booking they keep or reschedule instead of forgetting. Your site should make that deposit step feel normal rather than awkward, which is mostly about how the page is written.
Bridal, event, lesson, trial. What each one includes, how long it takes, what it costs. Vague pricing costs you the client who was ready to book and gets you the client who wants to negotiate.
If you run StyleSeat, GlossGenius or Square Appointments, the site books into it rather than creating a second calendar. Switching platforms mid project is how people end up double booked.
Beauty sites are image heavy by nature and most of them are painfully slow because of it. Every photo gets resized and converted properly, so the gallery loads fast on a phone on cell data, which is where your clients are looking at it.
Deposit terms, cancellation window, travel fees, what happens if a wedding party runs late. Written down, in plain language, so a difficult conversation is a link instead of an argument.
Most people searching for makeup artist website design are looking to build their own on a template, not to hire someone. That means this page is here so you can read it and decide, not because I expect Google to send you to it.
What does work for beauty pros is the Google Business Profile and the searches people use to find an artist, bridal makeup artist San Jose and the like. That is where the setup effort goes for this vertical.
Makeup by Toni is live and you can click through it. More on the work page.
Yes, and it is the single most valuable thing on the site for this kind of business. We connect payments through Stripe or Square so the deposit is taken at the moment of booking rather than chased afterward.
It does not have to. If those are working for you, the site books into them. If you are paying for one mostly to have a booking link, we can look at whether the site plus a simpler payment setup does the same job for less.
Yes, and that is mostly a technical problem rather than a design one. Photos get resized and converted to modern formats so the page loads fast on a phone. Most beauty sites skip this and it is why they feel sluggish.
Instagram is doing the portfolio job well and I would not tell you to abandon it. What it cannot do is take a deposit, hold a policy, or show up in a Google search. If Instagram is bringing you all the work you want, you may only need the Google Business Profile setup rather than a full site.
Every price is on the pricing page. The work page has real client sites you can click through and inspect. If you want to know whether Google and AI assistants can currently find your business, there is a free ten minute check you can run yourself, and the about page explains who is doing the building.
Send me your Instagram and I will tell you what a site would add and whether it is worth it.
Mándame tu Instagram y te digo si te conviene. Hablamos español.
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