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Antonia Cruz has done bridal makeup across California for more than eight years. Before this site, her work lived on Instagram. She needed a site that looks as polished as her work and turns a bride who likes the photos into an inquiry with the details already filled in.
Brides choose a makeup artist with their eyes first. The site had to be quiet, dark and elegant so the photos and the writing carry it, with nothing on the page that looks like a template.
The other half of the job was the inquiry. A bride writing "are you available?" in an Instagram DM leads to five messages back and forth. The site asks for everything up front.
The portfolio page is a scrolling gallery of real brides and clients, with almost no text in the way. All 38 images are compressed WebP files that load as you scroll, so the gallery still opens fast on a phone.
A reviews page sits next to it with words from brides, plus a form for past clients to leave their own.
The form runs in three short steps: about you, your event and a little more. It asks for the service type (bridal, bridal party, engagement shoot, quinceañera, photoshoot or special occasion), the event date, venue, start time, the getting ready location, when makeup needs to be done, and the size of the party.
That is everything Toni needs to check her calendar and quote. She replies within 48 hours with an answer instead of a list of questions.
For a makeup artist, the map listing matters as much as the website. This build included my Search Visibility Setup.
Makeup artists, hair stylists, photographers and anyone whose work sells by how it looks. Let the photos lead, keep the words few and personal, and make the inquiry form do the back and forth for you.
See websites for makeup artists, the published prices, or the rest of our work.
Tell me what you do and where. I will show you which of these is closest to what you need and what it cost.