If a good share of your customers in San Jose speak Spanish, yes, and it should be real Spanish pages at their own addresses, not a translate button. Google recommends a separate URL for each language, so a Spanish-speaking customer can find your Spanish page when they search in Spanish.
If none of these are true, a Spanish site may not be worth it yet. Put the money into reviews and service pages first.
Many sites add a button that swaps the words with a machine translation. There are two problems with that.
First, Google does not see it the way a customer does. Google says it recommends using different URLs for each language version of a page, rather than cookies or browser settings that change the language on the same page. A button that swaps text on one address gives Google one jumbled page.
Second, machine translation reads wrong to a native speaker. Trade words are where it fails most. A customer who reads awkward Spanish on your site wonders whether you will understand them on the phone.
A Spanish page should use the words a Spanish-speaking customer actually searches for and says on the phone, like "plomero", "destapar el drenaje" or "calentador de agua", not a literal copy of your English headline.
Start with the pages that bring calls: home, your main services and contact. Do those fully in Spanish and add the rest later. A few pages in good Spanish beat a whole site in bad Spanish.
If nobody at your business speaks Spanish on the phone, say so kindly: "Text us in Spanish and we will reply." Do not promise service in Spanish you cannot give. A Spanish site that sends people to an English-only voicemail costs you trust.
At Fouro Digital, Spanish pages are included from the $1,500 Starter up, written by a native speaker and set up with their own addresses and hreflang. On the $975 Landing Page, a Spanish version is $150. Most designers charge extra for Spanish or send it out to a translator.
This website works the same way. The English pages are at fourodigital.com, and the Spanish pages are at fourodigital.com/es/, each with its own titles and its own questions.
Run the free SEO checker on your site. It flags missing Spanish pages and hreflang. Or call or text (408) 620-4106. Hablamos español.
If a good share of your customers speak Spanish, yes. Use real Spanish pages at their own addresses, not a translate button, so Google can show them to people who search in Spanish.
No. A translate button usually swaps text on the same address, which Google does not treat as a Spanish page, and machine translation often gets trade words wrong.
Hreflang is a tag that tells Google an English page and a Spanish page are the same content in two languages, so it shows each searcher the right one.
At Fouro Digital, Spanish pages are included in every package from the $1,500 Starter up, and a Spanish version of the $975 Landing Page is $150.
Run the free SEO and AI search checker, or call or text (408) 620-4106.