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Supreme Waterworks: a website for a Bay Area plumbing company

Supreme Waterworks is a licensed Bay Area plumbing company. Before this site it had social media and nothing else. It needed a site that gets a homeowner from "my water heater is leaking" to a quote request or a phone call as fast as possible.

Supreme Waterworks homepage with request a quote and call buttons
Homepage. A quote button and the phone number before anything else.

The job

People look for a plumber when something is already wrong. They do not read much. They want to know three things: do you do this job, can you come soon, and how do I reach you. The whole site is built around those three answers.

It is a Starter build: a homepage, a services page and a contact page. For most trades that is enough to start, and it can grow into one page per service later.

  • BusinessResidential and commercial plumbing
  • LocationBay Area, California
  • Before FouroSocial media only. No website and no Google Business Profile.
  • Built onStarter tier
  • PagesHome, services, contact and quote form
  • Live sitesupremewaterworks.co

Every service on one page

The services page lists twelve services, from water heaters and tankless installs to repipes, gas lines, sewer work and emergency plumbing. Each one gets a short plain description, so a homeowner can confirm in a few seconds that Supreme handles their problem.

The page ends with an emergency call block for the people who need someone now.

Supreme Waterworks services page listing plumbing services
The services page.
Gallery of completed Supreme Waterworks plumbing jobs
Real jobs from the homepage gallery.

Real installs instead of stock photos

The homepage gallery is made of finished Supreme Waterworks jobs: water heaters, gas lines and copper work. Nothing is stock. For a trade where customers worry about sloppy work, a clean install photo does more than any claim in the copy.

The contact page lists hours by day, including 24/7 emergencies, so nobody has to guess whether it is too late to call.

Set up to be found on Google

Supreme had no website before this one, so Google had nothing to go on. This build included my Search Visibility Setup.

  • Google Search ConsoleVerified, with a sitemap of all 3 pages submitted and read by Google. This is how we see what people search to find the site and catch problems early.
  • Structured dataThe business type, services and hours, in a format Google can read directly.
  • One address per pageEvery page tells Google its one correct address, and the old or duplicate versions redirect to it. No duplicate copies competing with each other.
  • Bing Webmaster ToolsSet up, so the site is tracked in Bing too, which also feeds Yahoo and DuckDuckGo results.
  • Google AnalyticsInstalled on every page, so the owner can see where visitors come from.

Who this kind of site is for

A trade business that gets most of its work from people with a problem right now: plumbers, electricians, locksmiths, HVAC. Put the phone number and the quote form first, show real work, and keep the rest short.

See websites for plumbers, the published prices, or the rest of our work.

Want yours next to these?

Tell me what you do and where. I will show you which of these is closest to what you need and what it cost.